I’m a multi-disciplinary creative working in London. Having worked in both product, UX and visual design, I’ve developed an eye for detail and given a voice to the user and brand, from research to final product.
I’m a multi-disciplinary creative working in London. Having worked in both product, UX and visual design, I’ve developed an eye for detail and given a voice to the user and brand, from research to final product.
My design work lives at the intersection of simplicity and being bold. Placing emphasis on research helps produce visuals concentrating on typography, color, and motion. — My process begins by visualizing an overall narrative for the project, making it impossible to ignore. — I incorporate interaction into my designs because you feel a connection when things move as you’d expect them to.
The research phase is a way to deal with the uncertainty that is inevitable at the onset of any project. To beat the uncertainty, you’re googling and doing qualitative interviews to collect and analyze information about the app, its audience, and intended market. Discovery helps to clarify the goal and the direction of further movements. If your assumptions make you do a wrong thing or a right thing but in the wrong way, this stage is your chance to figure things out.It appears from the above that discovery research works especially well when done prior to design itself before efforts are wasted. But you can return to discovery research anytime you need to.
A good UX strategy consists of several important components. Some key elements are awell-defined goal for what you want your user experience to be, a detailed understanding of your user, their behaviors, expectations, and needs that has been developed through extensive research and information on trends within similar industries and what your competitors are doing. There's also a clear understanding of how the company or product is currently performing compared to where you want it to be, a plan of what tasks need to be completed in order to fulfill these objectives as well as a set of agreed upon metrics that will measure your success.
The next step in the design process is to experiment and explore things like an information architecture, wireframes and prototypes, visual design, design and animation systems. This gives you something tangible to test on real and potential users, which is crucial in making sure that your designs are usable.
Repeat and iterate.
@ Samsung
iF Design Award for Samsung OneUI 4.0
iF Design Award for Samsung SmartThings 2.0
iF Design Award for Samsung Lucid; System Design for Smart Devices
@Chelsea Football Club
Marketing Week Masters for Mobile for Chelsea FC's The 5th Stand App
Sports Technology Award for Chelsea FC's The 5th Stand App
.jpeg)
