My current personal passion project is kinetic identities. I've worked on a principled approach to motion branding guidelines to not just showing off motion skills but to align with the brands personality and brand values.
My design work lives at the intersection of modernism & elegant simplicity. Placing emphasis on typography, color, and motion. — My process begins by visualizing an overall narrative for the project, making it impossible to ignore. — I incorporate interaction into my designs because you feel a connection when things move as you’d expect them to.